According to Bob Shullman, President of the Ipsos Mendelsohn Research "The Affluent Survey, 2008 • What you Need to Know about the Wealthy to Increase your Success," 10% of Amercan heads of households who earn $100,000 or more are very heavy users of technology. Mr. Shullman, who spoke at the Leaders in Luxury Conference on Miami Beach last week, advises that as wealth goes up, so does Internet use. Therefore, agents who work in the luxury market must promote themselves and their properties online and communicate by email.
- 98% of those earning at least $100,000 have a computer at home
- 90% communicate via email
- 88% buy goods and services online
- 58% use their cell phone to go online
- 30% read blogs
- 9% write a blog
- On average, they spend more time online than they spend watching TV
- They spend 23.4 hours every week online
- Those who earn $250,000 or more spend even more time online....27.4 weekly!
This data from the Mendelsohn Affluent Survey (September 2008) shows that 78% of all home buyers used the Internet "as an important part of their home buying and selection process," compared to 72% in 2007. Therefore, internet use is an increasingly important tool in the homebuying and selling process...
So, RAMB Members should learn how to use their FREE Premium Marketing Tools immediately by signing up for RAMB's Class on
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Posted in: Luxury Home Sales & Marketing
Great statistics. A recent transaction I completed for a buyer involved only one personal meeting. The deal was cash, with 95% of all interaction via email, including document transfer.