COMPETITIVE ADVANTAGE:  Public Awareness and The RAMB Brand

Consumers know that REALTORS® are the gold standard when it comes to buying and selling properties.  To keep increasing public awareness, NAR has, for the past ten years, created an advertising campaign that highlights the benefits of choosing a REALTOR®.  The current campaign tells consumers to “Buy Now” and take advantage of low interest rates and inventory that allows for more choices than ever.  RAMB has taken that campaign one step further by promoting the use of RAMB members locally, regionally and internationally.

Locally: The RAMB branded South Florida…Now Really Is a Good Time to Buy a Home, these ads  speak to the South Florida consumers whether they are buying for the first time, moving up or to a new neighborhood. They emphasize why it’s a good time to buy in South Florida: Competitive prices. Low interest rates. Smart financial decision.   The ads have the powerful RAMB Brand tag lines: Buy Now…Buy Smart - Use a RAMB Professional – Go to Miamire.com.  Paired with the Buy Now ads, RAMB is increasing public awareness of electronic lockboxes through print ads that encourage consumers to accept no substitutes and insist that their REALTOR® use only an electronic lockbox on their property.  The ad features the top five reasons to have an electronic lockbox on their home – reminding consumers that they deserve the best, more showings, safety and security and a faster sale. 

Every other weekend, in the Saturday and Sunday edition of the Miami Herald’s Real Estate Guide, RAMB features the Chairman’s Column with timely, topical and informational items for consumers about today’s real estate marketplace.  Each column provides consumers with valuable information and resources regarding real estate and community related issues and at the end of each column is the RAMB Brand and a strong call to action…Use a RAMB Professional…Go to Miamire.com.

REGIONALLY:  South Florida…An Exciting Place to Buy Real Estate is another powerful RAMB Branding campaign.  Strategically positioned in the Miami Herald, The International Boat Show Insert, Super Bowl Insert, Miami Monthly and Broker Agent magazines this series of ads take a look at why South Florida truly is an exciting place to buy real estate.  The Top Ten Reasons to Buy in South Florida.  One of the Nation’s Strongest Second Home Markets.  Perfect Home for Your Boat or Yacht. We Speak the Language of the World. Each and every ad is RAMB Branded, driving the consumers to you: Contact one of RAMB’s 13,500 Members today at Miamire.com

Internationally:   Twice a month, RAMB has a half page feature article in the Miami Herald International Edition.  The articles address the South Florida Real estate market, Facts and Trends.  With 40,000 subscribers and a circulation and distribution to businesses, resorts and high-end hotels in Latin America, we use the Herald International Edition to reach out to and expand the RAMB Brand to an influential and affluent International Market.  One of the most powerful and compelling international publications is The Official Real Estate Guide - South Florida & International.  In an exclusive agreement with the Miami Herald, the guide features RAMB on the cover, over 40 pages of content & advertising and reaches 250,000 potential real estate buyers in Latin America, the Caribbean, Europe and the United States.  Additionally, RAMB distributes the guide at major real estate shows and expos all over the world.  RAMB and it’s International Brand was also featured in an multi-page article and special supplement in Miami Monthly.  Over 10,000 copies were distributed at the world’s largest Second Home Show - SIMA in Madrid. The Miami Herald International Edition articles, the Official Real Estate Guide and all our International articles remind consumers around the corner and around the world to get the professionalism and expertise they deserve…Contact a RAMB professional today…go to Miamire.com.  Powerful, strategic and uncompromising – The RAMB Brand IS International – The RAMB Brand IS YOU!