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2015 Cameras: The Lens Factor

Forget megapixels. A DSLR lens has more influence on your image quality than you think.
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Brazilians Lead List of Global Consumers Searching Miami Properties

The nation’s largest local Realtor association registered 192,987 visits to its website,, in January, a 46.8-percent increase compared to the same month last year, according to the 36,000-member MIAMI Association of REALTORS® (MIAMI). had 66,222 unique visitors searching for properties and information about the South Florida real estate market in January, a 39.3-percent rise compared to January 2014.

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Forward Looking Technology

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How to Use Google Alerts to Monitor Your Listings Online

magnify-home-searchReal estate agents invest in a lot of tools that promise to catapult their listings to the top of search results. But how close do your single property websites, virtual tours, IDX listing detail pages, etc. actually get to the top?

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Your Business Plan Should Be a Strategic Spring Board, Not a Dynamic Anchor

whiteboard-mapToday's real estate industry is awash in new strategies. Franchises, brokerages, Multiple Listing Services and professional associations are all using "strategic" as their new magic word.

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Writing Advice for Real Estate Professionals: Drop the Acronyms

lwolf_drop-acronymsThis is a big one for real estate professionals. Within and surrounding the real estate industry are a variety of meaningful phrases and designations that have been compacted into acronyms for convenience.

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What Luxury Clients Prefer: Apple Devices and Traditional Media

Apple's latest product announcements suggest that the company is trying to position itself as a luxury brand.

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5 Tips for Nailing Your Next Buyer’s Tour

rpr_5-Tips-Buyers-TourYou've just received a call from anxious buyers. They've been looking at homes online for weeks and are now ready to work with a REALTOR® to get the buying process started.

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How to Leverage Your Professional Network for More Referrals

You know the old saying: "To make a friend, be a friend." The same outlook hold true in your professional relationships. To encourage referrals from your network, be a source of referrals for other home services professionals that you are friendly with. Here are four ways you can do just that.

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5 Proven Strategies to Take Agents from Dull to Dynamic - Webinar 3/12/15


Thursday, March 12, 2015 10:00 AM PDT

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Want to stay relevant? You need a kick in the pants.

Hire a Chief Millennial Officer

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Use Your Tweets Wisely

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The 7 Deadly Sins of Real Estate Referral Marketing

ixact_referral-marketing-sinsLike most real estate agents, you likely have a busy schedule – more hectic, in fact than most other independent professionals. You have a lot of balls in the air.

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The Jaded Consumer

pcms_jadedconsumerThere are three general areas where a consumer might get frustrated, and yes... jaded.

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Are You In A Real Estate Marketing Rut?

leading-agent_marketing_rutIt happens to everyone at one time or another. It also happens to everyone for different reasons. Perhaps business is crazy and diverting you away from thinking about ways to keep your marketing messages fresh.