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Case Study: Creating the Local Search Experience

Most people searching online are looking for something local. They're searching for real estate or restaurants or parks in a very specific geographical region. A smart broker will be aware of this and will respond with appropriate online marketing strategies. But how do you create the local search experience? One of our local brokers is doing it right.

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Are You Sure Your Agents Have The Right Personality For The Job?

Realtor.org_personalityIt's a good thing I love writing and I'm not quitting my day job — because I'd never make it in real estate.

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Are You Telling Your Real Estate Story?

All great marketers tell stories...

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Are Your Clients Missing Out on Your Marketing?

listing-syndication-digitalYesterday, we talked about the hazards of 

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