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Deborah Boza-Valledor's picture

Top-of-Mind Awareness Gives Way to Friend-of-Mine Awareness

trutility_homes.comPersonal and commercial relationships have merged and become intertwined like never before. Your brand is competing for the attention of your prospects against their own family and friends.

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Optimizing for the Home Buying Cycle: The Discovery Stage

Home shoppers can spend months on multiple websites as they transition through the four Home-Buyer Life Cycle Stages of Discovery, Research, Selection, and Closing. In our four-part series “Optimizing the Home Buying Cycle,” we uncover all the ways to align your website to the needs of each of these four stages in order to deliver a consistently optimized and impressively effective home shopping experience.

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Incentive Based Commission

planning_points-a-bIncentive based commission has been a component of real estate since the birth of the commission split between sales associates and brokerage firms.

Deborah Boza-Valledor's picture

Using Buyer Motivation to Drive the Real Estate Sales Process Forward

motivation_QuantunleadsHave you asked the question, Why are talking about this? 'This' being whatever it is that you're trying to sell. As real estate agents and/or brokers, the products being sold/purchased are homes and land.

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Unintended Consequences

Deborah Boza-Valledor's picture

The Real Benefit to the Zillow and Trulia Merger

handshake-sky-2Big advertisers need big media sites. Zillow is big and Trulia is big, but they are not huge. "Huge" would be Facebook.