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Deborah Boza-Valledor's picture

The Realtor’s Guide to Marketing to Millennials

Ah, millennials; the bane of marketers' existence. These fickle consumers are now approaching the stage in life where they're considering purchasing homes, and marketing to millennials as a Realtor is a whole new ball game. If you're unsure where to even start with the process of selling to this up-and-coming generation of home buyers, we've got a quick guide to get you started.

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WAKE UP BROKERS! Hablas Espanol?

mapToday, 85% of homebuyers are white, but that is changing rapidly in America.

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Form Simplicity Upgrades Its Broker Review Feature

Form Simplicity, the transaction management solution owned by Florida Realtors®, has improved the Broker Review feature that lets agents submit completed contracts to their broker for final review.

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Cyber Security: How Brokerages Can Protect Themselves

cybersecurityOctober is National Cyber Security Awareness Month, and today we're looking at how brokers can better protect sensitive client data.

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Can Email Marketing Be a Conversation?

hg_Conversation-marketing-emailCan email marketing be a conversation?