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Contact: Sean Greco, seangreco@buybeach.com, 786-877-9220

Russian billionaire’s purchase of French villa sets new world record for most expensive home -- $750 million!

Most expensive home on the market in Miami Beach area (includes Fisher Island) -- ($30 million)

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REAL estate agents and developers do agree that a slump across the country, and in many parts of Miami, has not affected high-end markets. Second-home buyers on the Venetians (about 20 percent of the market there) typically pay from just below $200,000 to over $400,000 for an apartment on Belle Isle, and on other islands from about $1.3 million to over $7 million for a modern multi bedroom villa with a commanding view of the bay.“There is a sense that things here did not shoot up like crazy to begin with,” The Venetians. Nor have they drastically plummeted.

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 It’s not easy for a movie star, basketball player, or corporate chief to buy a house without attracting a bit of attention.

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Everyone wants to get into the luxury property market. This month’s article is about how you can use video as a key part of your luxury marketing plan.   If you watch real estate programs on TV, you’ll note that a large percentage of the featured properties would qualify as luxury.  There is a reason for this.  Television producers use techniques to evoke emotion, add an element of storytelling, and capture architectural details as part of their program. These same techniques are available to you when you contract for a luxury property video. The keys to a successful luxury property video are perception, planning, and execution. Nail these three and you’ll have a luxury property video that will rival anything on TV. Manage Perceptions:  How do you want prospective buyers and others to think about the property? Many factors such as transcripts and imagery combine to build a perception.  The challenge with presenting a distinctive luxury property video is that the video needs to clearly communicate the luxury and lifestyle of the property owners. Some suggestions would be to:

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We're in the news! Enjoy our video tour of Hollywood's historic Joseph Young Mansion, which is up for sale and can be yours for the right price.

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Jones International Realty, Inc., an experienced, professional with elegant simplicity in the real estate industry!

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