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The Top 3 Places To Engage With Your Audience (Backed by Data)

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Real Estate Newsletter Best Practices

ixact_newsletter-best-practiceIf you're a regular reader of the blog, you know that I often discuss the value of keeping in touch with your real estate leads and past clients.

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2015 Cameras: The Lens Factor

Forget megapixels. A DSLR lens has more influence on your image quality than you think.
MARCH 2015 | BY ERICA CHRISTOFFER
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Go Digital: 3 Studies on Young Home Buyers

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Forward Looking Technology

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How to Use Google Alerts to Monitor Your Listings Online

magnify-home-searchReal estate agents invest in a lot of tools that promise to catapult their listings to the top of search results. But how close do your single property websites, virtual tours, IDX listing detail pages, etc. actually get to the top?

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Your Business Plan Should Be a Strategic Spring Board, Not a Dynamic Anchor

whiteboard-mapToday's real estate industry is awash in new strategies. Franchises, brokerages, Multiple Listing Services and professional associations are all using "strategic" as their new magic word.

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Writing Advice for Real Estate Professionals: Drop the Acronyms

lwolf_drop-acronymsThis is a big one for real estate professionals. Within and surrounding the real estate industry are a variety of meaningful phrases and designations that have been compacted into acronyms for convenience.

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What Luxury Clients Prefer: Apple Devices and Traditional Media

Apple's latest product announcements suggest that the company is trying to position itself as a luxury brand.